What is Act! Growth Suite

May 8, 2019 | Josh Noonan

The Act! Growth Suite is an all-in-one sales and marketing platform designed to provide small and midsize businesses (SMBs) with all the tools they need to successfully run and grow their business.

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The Act! Growth Suite is an all-in-one sales and marketing platform designed to provide small and midsize businesses (SMBs) with all the tools they need to successfully run and grow their business.

For over 30 years, Act! has been one of the best CRMs for small business. Focussing on customer management, Act! helps businesses to build long lasting customer relationships through easy, organised access to customer information and a feature-rich set of customer management tools.

In 2018, Act! Marketing Automation was launched by Swiftpage as a marketing solution to replace separate systems for email, web visitor tracking, lead scoring, nurture campaigns and reporting. Marketing Automation now provides Act! users with comprehensive email campaign management, a visual workflow designer for mapping out customer journeys, and real-time response metrics.  

The new Act! Growth Suite combines CRM and Marketing Automation into a single, all-in-one platform giving SMBs everything they need to successfully build relationships, maximise engagement with customers and prospects and drive business growth. 

“What we’ve done here with the Growth Suite is brought to market a combined sales and marketing platform specifically built for small businesses at a price point and a level of functionality and value that you’re not finding in the market amongst our competitors at this point,” says Joe Greenspan, Vice President of commercial operations at Swiftpage.

All Act! Growth Suite subscription plans include a full-featured CRM, powerful marketing automation and the Act! Companion mobile app. Additional features of Growth Suite include sales pipeline management, actionable insights, and app integrations. A simple drag-and-drop sales pipeline management tool allows users to capture the details of a sales opportunity and progress deals through the sales process. A customisable and dynamic insight console provides actionable business insights and visual metrics covering individual, team, and business performance. The Act! Connect feature allows users to extend the power of Growth Suite by connecting to hundreds of popular apps such as Outlook, Slack, EventBrite, and Xero. 

With so many business tools available today, it’s common for small business teams to be using a range of products for different areas in their business. The benefit of having a solution like Act! Growth Suite is that your team has one single place to access all of your tools and share all the information improving staff productivity and customer service.

“Small businesses use either very informal systems or they’re using a number of disparate systems across sales, marketing, and customer management that don’t talk to each other, don’t work together, don’t share data, and ultimately don’t provide the kind of roll-up insights that you get from having it combined in an all-in-one platform,” explains Joe Greenspan, vice president of commercial operations at Swiftpage.

By using a single platform for sales, marketing and customer management, users can obtain insights from real-time marketing response data. This information is extremely helpful for evaluating the quality of a lead and determining further workflow. Managing this process manually between applications is time consuming and leads can easily slip through if not identified quickly. Knowing the number website visits, the frequency of visits, time spent on your website along with form submissions and PDF downloads can help your sales people reach out to potential customers when their interest is peaked.

The new Act! Growth Suite represents a significant step forward for Act!, as well as the Australian and New Zealand small business market. Our customers will now be able to reap the benefits of a single solution, full of powerful sales and marketing features at a price that is unparralleled in value.

To find out more about Act! Growth Suite view the video below, visit www.act.com or contact us on 02 9431 2222 (AU) or 09 428 2281 (NZ)

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Note: Existing Act! Subscribers (v21) can activate their 14 day Marketing Automation trial from the Navigation bar.

A final word from Act Today

If this page made you pause and think about how you manage your client relationships, that’s a good start.

Most businesses don’t struggle because they lack effort. They struggle because their systems don’t quite support the way they actually work. That’s where the right CRM setup can make a real difference.

Everything we share about Act! Advantage comes from working with businesses across Australia and New Zealand who want to retain clients, improve communication, and make better decisions from their data.

If you’d like more practical insights about CRM, client retention, and running a smarter client database, you’re welcome to explore the Act Today resources and articles.

And if you’d like to see how Act! Advantage could work in your business, we’d be glad to walk you through it.

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Set Up Properly, Decide with Confidence

The 28-day extended trial is designed for businesses that want to experience Act! Advantage working inside their business, not just explore features.

To access the extended trial, you’ll book an initial session with an Act Today consultant based in Australia or New Zealand. During this session, we’ll help you set up three key CRM functions that matter most to your business, such as client follow-ups, communication workflows, retention tracking, or referral visibility.

At the 14-day mark, you’ll have a second check-in with your consultant to answer questions, refine your setup, and remove any roadblocks. This ensures you’re not left guessing and that the system is actually supporting your work.

By the end of the 28 days, you’ll know exactly how Act! Advantage fits your business and whether it delivers real value.

What you’ll get from the 28-day extended trial:

  • Guided setup by a local Act Today CRM consultant
  • Three high-impact CRM functions configured for your business
  • A mid-trial review to answer questions and fine-tune usage
  • A realistic view of outcomes, not just features
  • Confidence to decide based on real experience
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Get Hands-On with Act! Advantage CRM

The 14-day free trial gives you full access to Act! Advantage CRM so you can explore how it works in your own time. This is the standard Act! trial used by businesses across Australia and New Zealand who want to see the platform before making a decision.

During the trial, you can add contacts, explore client records, test communication tools, and see how Act! Advantage handles day-to-day client management. It’s a straightforward way to understand how the system is structured and whether it feels right for how you run your business.

This option suits businesses that are comfortable exploring software independently and already have a clear idea of what they want from a CRM. There’s no obligation, no setup required, and no pressure,  just time to assess fit.

What you’ll get from the 14-day free trial:

  • Full access to Act! Advantage CRM features
  • A clear look at how contacts, activities, and communication are managed
  • The ability to test the system across desktop and mobile
  • A simple, no-commitment way to assess fit
  • Confidence before taking the next step
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