It is a well-known fact that is 8 times cheaper to retain a customer than to acquire a new one. Find out how you can easily create customers for life with just 8 simple tips.

Lead generation is among the leading priorities for B2C and B2B marketers, but surprisingly, few effectively qualify and nurture leads to increase the probability they'll eventually make a purchase. 

Are you struggling to manage to get everything done each day? Here are 10 tips to help you get on top of your task list and become more productive.

Your Act! database can grow very quickly when you’re working in it on a daily basis. Over time, you might notice that your database starts to slow down, you see error messages. Find out how you can easily keep your database in tip top condition.

Many small businesses invest their time, money, and resources into adopting a new CRM system only to realise 6 months later that it’s not being used as intended. With reports showing that CRM can improve a team’s productivity by 50%, how do you as a business owner get these results?

Are you using paper-based systems, spreadsheets or Microsoft® Outlook® to manage your business relationships? If yes, then you are probably spending too much time searching for information. Searching for information wastes time and will make it appear like you don’t value your customers.

The all new Act! version 21 delivers some fantastic new features including Act! Marketing Automation and Dynamic Sales Pipeline Management plus a host of compatibility and productivity enhancements.  To ensure a seamless upgrade, make sure you read our helpful tips.

Customer Relationship Management is about people and processes. In order for your Act! CRM solution to be a success, it is vital that you assign a CRM Champion to oversee the implementation and deployed use of the CRM across the business to ensure its success. 

If you use a CRM database, it’s highly likely that it will contain some degree of ‘dirty data’. It might not seem like a big problem however dirty data can cause significant losses to your business through sales inefficiencies, decreased productivity and diminished customer satisfaction.

Do you feel that you and your staff are not working to full capacity? A recent report shows that wasted time at work actually costs organisations $87 billion per year. Find out how your team can easily improve productivity and focus more attention on your customers.