Marketing automation is a big deal in both B2B and B2C industries. Unfortunately, marketing automation is not a magic trick for capturing leads and converting them into customers. For best results, it has to be used properly. Find out some best practices for marketing automation, and how you can implement them in your own business.

Investments in CRM can yield an ROI of around $8 for every dollar spent. However, such returns are not gained automatically. Find out how you can capitalise on your CRM to make money.

CRM is a game-changing tool for a small business however if it's not configured and used correctly, you are not going to see a return on your investment. Find out what the 5 most common mistakes are that business make when using a CRM, and how to avoid them.

The COVID-19 pandemic has changed the world in ways that we could never have imagined, including the way we do business. Find out how you can make the most out of your CRM in order to stay competitive during these trying times.

Investing in the future of your business will ensure you stay on a growth trajectory and provide the solid foundations to ensure longevity in your business growth. So what are the investments a business to ensure ongoing growth?

Using CRM you can easily bring a level of personalisation to aid conversion, help build your brand reputation, and keep your customers coming back. Find out 4 easy ways that you can put personalisation to work for you.

As you embark on the path to an improved CRM, it is essential to remember a few key points related to customer privacy and security to ensure your are doing the right thing by the law and your customers.

Keeping track of your customer information is easier said than done. Using a CRM, you can easily organise and maintain customer data to ensure that your business always has accurate data.

CRM is one of the most important parts of any business. In this post, we'll break down 5 of the ways that CRM and marketing automation can save you time and make you more money.

A lot of people set up a small business because that are very good at what they do but not all are prepared for the additional work required to successfully build a business. Find out how a CRM can help you grow and sustain your business.